home labeling systems consumer information


Durand-Wayland is proud to introduce the future in produce labeling technology.

Information for Consumers

  • Cleanliness
    No problem with labels adhering to your furniture, your hair or your children. Also, there is no messy glue to wash off of the fruit.

  • Edible
    You just eat the label. No chance of choking on an inedible piece of plastic.

  • Confidence In What You Are Buying
    Do you prefer a particular brand of produce? How about Organic? Now you don’t have to worry about whether the label on your produce is the same as its original. With etched fruit and vegetables, there’s no doubt.

  • Environmentally Friendly
    Etching of fruit does not consume inks, paper or plastic. Did you know that some vegetables, such as cucumbers, are wrapped in plastic because labels will not stick to them? Now they need not be.

  • Country Of Origin
    Currently, very few pieces of produce indicate the country where they were grown. With etched fruit, all of them will.

  • Trackability
    Heaven forbid that produce should be contaminated. Etched fruit can be permanently marked with information that allows produce to be isolated and tested, much as over the counter drugs. Because they do not have flexible numbering systems, adhesive labels cannot carry such information.

  • No Damage To Your Fruit
    Have you ever peeled the label off of a pear or plum, only to have the skin come off with it? Etched fruit suffers no damage whatsoever, with no loss of freshness or shelf life. You just eat it.

  • Permanence
    If an adhesive label has fallen off of your fruit before you purchase it, you will often get a puzzled look from the cashier, as he or she tries to decide whether you have a Bosc or a Sekkel or a D'Anjou.  Of course, if the label is really stuck at checkout, good luck removing it at home without damaging your delicate pear.

  • No Delays At Checkout
    Q: What are the two most dreaded words at the grocery store? A: “Price check.”
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